Today's Featured Blog Posts
Post-Recession Donors Have Changed
"Donors are generally less trustful of everything: the government, financial institutions, the news media, big organizations — and your local nonprofit. You can see a sharp decline in Americans' confidence in major institutions. It's tracked by many sources: Freaknomics and the Wall Street Journal, for two. One study even found that even friends trust each other less. The loss of confidence in institutions is global. People have simply lost faith." Read the full post.
Prospecting 101 — There's No Place Like Home
"There are many ways to prospect for potential major donors, but the first place may be in your own fundraising database. Predictive modeling, wealth screening, data appends, internet searches, etc. are all excellent tools for prospecting, but many nonprofit organizations just do not have the budget to take on these types of services or the people to manage it. A great place to start is by segmenting your own database." Read the full article.
