Today's Featured Blog Posts

Commitment is Everywhere
"If you're confident that the donor pool and wallet is limitless, then you needn't worry about whether 'brand Tom' (and there are thousands and thousands of them) is poaching contributions from mainstream organizations. Go ahead, convince yourself that all those 'brand Toms' are merely enlarging the pool of donor funds ... 'growing the category'. I'm not so sure of that." Read the full post.

Help your donors feel warm and fuzzy and watch what happens
"The bottom line is this: it's all about how people feel. If they feel good about their experience with your nonprofit, they'll give again. If they feel warm and fuzzy about impacting peoples' lives, they'll give more often. If they feel like they're a part of the family, they'll give larger gifts." Read the full post.