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The Boomer Brain
"As a Boomer myself, I find I'm more receptive to marketing messages after a stiff bourbon. Then I'll try anything." Read the full post.
Transporting Your Donor To The Scene Series: Zeroing In On The Need
"Sometimes you want to move away. It makes you uncomfortable. If your cause is one involving people, it can be very hard to look into the person's eyes. You try to disguise your reaction to what you are seeing or feeling. Are you doing the right things? Are you saying the right things? What is the other person thinking? This wandering of the mind and heart is a natural reaction to the hurt and pain we see in others. It is at once pulling us in to help and pushing us away to escape." Read the full article.
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