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How to get your holiday appeals opened
"You may have been planning your end of year appeal messages for the past couple of months, or are getting started on this now. You probably already have or will put a lot of thought into the content and overall tone of your messages, and perhaps are working across departments on integrating your message into other media channels. All of that work is an important part of planning and developing your end of year campaign. But, ask yourself this? What is going to make a possible donor open this message? How can I stand out? Have I thought about my subject line yet?" Click here to read the full post.
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