Today's Featured Blog Posts
The 7 Pillars Of A Major Gift Program-Pillar #1: Attributes of the Ideal Major Gift Organization
"People often ask us what we think makes for a really good major gift program. Sometimes this question comes from frustration with how things are currently going. Often it's about wanting to make their program better. In the next seven posts I am going to write about The Seven Pillars Of A Major Gift Program — seven indispensible categories of work that Jeff and I believe are a must in any major gift program that will be successful in raising significant dollars for program, retaining donors and providing meaningful and fulfilling work for major gift officers." Click here to read the full post.
How to get your holiday appeals opened
"You may have been planning your end of year appeal messages for the past couple of months, or are getting started on this now. You probably already have or will put a lot of thought into the content and overall tone of your messages, and perhaps are working across departments on integrating your message into other media channels. All of that work is an important part of planning and developing your end of year campaign. But, ask yourself this? What is going to make a possible donor open this message? How can I stand out? Have I thought about my subject line yet?" Click here to read the full post.
