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@redengine
WETA: key questions for selecting right segmentation strategy: http://ow.ly/i/4ALk7 #DCNP2014 @DMANF #fundraising
@mkdm
Moving beyond traditional segmentation: Online action + RFM identifies more responsive donors #DCNP2014
@eidolonnyc
The key to acquisition success...create an annual testing plan & adjust based on results. #Neverstoptesting @LautmanDC #DCNP2014
@AliOzDC
Identify. Steward & cultivate. Analyze & evaluate. It's the magic of mid-level & it pays. #DCNP2014
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