Today's Twitter Picks

@eMarCom
Tips to Boost Email: Appeal to emotions, transparency, free tip in email, content freemium, engaging story, power of 1, how-to tips #AAeM14

@flaka32
Consider call to action wording "tap" versus "click" when folks are reading your emails on mobile devices #AAeM14

@rogerstone26
Personalization, contextualization and omnichannel support - the evolution of email #AAEM14

@WIRLeadership
Test strategically. Develop a hypothesis as to WHY the change in frequency & cadence will boost response @jeajen #AAeM14 #email