Today's Twitter Picks

@bigduck

Welcome to everyone who's here for today's #duckshop: Writing for the Web!

• ‏If you're writing a press release, cut the words in half if you want to put it online.
• Make the bold claim if it's true, but be ready to prove it.
• Subject, verb, object. The best way to write online.
• Stick to one idea per sentence, a single big idea over the course of a paragraph.
• The conclusion should be your first paragraph. Tell people what they need to know first.
• It takes time to keep things short; words, sentences, page length.