How to Succeed in Fundraising

Skills are important, but understanding is even more vital to your long-term success. Skills change, but the ability to think analytically, create strategically and communicate persuasively will always be key to your success.

Tom Harrison is chair of Pasadena, Calif.-based agency Russ Reid and Omnicom's Nonprofit Group of Agencies. He is also chair of the FundRaising Success Editorial Advisory Board. Reach him at tharrison@russreid.com or follow him on Twitter at @THarrison53