How to Succeed in Fundraising
15 tips to help you work better, raise more money and find greater satisfaction.
6. Get some quick successes. I call that the “bank account model.” Doing things well is like making a deposit into your bank account. Making a mistake is equivalent to making a withdrawal. If you make a bunch of deposits first, when the day comes that you make a mistake (it will), you’ll have sufficient “funds” to cover it.
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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