Corner Office: Big Data and Analytics for Nonprofits
Don't be afraid to embrace big data for your nonprofit ... just use it wisely.
So embrace Big Data! Listen closely, and you will hear the messages shouted, and even whispered, by your donors.
Tom Harrison is chair of Russ Reid and Omnicom's Nonprofit Group of Agencies
. He is also chair of the NonProfit PRO Editorial Advisory Board. Reach him at tharrison@russreid.com
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
Related Content
The Art & Science of Building Long-Term Donor Relationships through Recurring Gifts
Fundraising Intelligence Cheat Sheet
Wealth Screening For Your Nonprofit Cheat Sheet
Wealth and Capacity Ratings Cheat Sheet
Donor Management Strategies: How to Organize Your Donor Data
Comments
