Corner Office: Big Data and Analytics for Nonprofits
Don't be afraid to embrace big data for your nonprofit ... just use it wisely.
In the current millennium, "Big Data" has become a buzzword that gets thrown around a lot, often without a healthy sense of its emerging place in shaping strategy and designing good tactics. Big Data has been defined by author Thomas H. Davenport as "vast volumes of unstructured, fast-moving data from many resources."
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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