Corner Office: Big Data and Analytics for Nonprofits
Don't be afraid to embrace big data for your nonprofit ... just use it wisely.
In reality, data and analytics are just another expression of storytelling, one that helps draw a picture of how best to approach and elicit responses from your audience. And data is no longer just an add-on or a window dressing in the fundraising world; it's a foundational and essential building block for success.
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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