Corner Office: Big Data and Analytics for Nonprofits
Don't be afraid to embrace big data for your nonprofit ... just use it wisely.
When used appropriately and masterfully, data is much more than endless strings of numbers … it becomes the container for urgent, compelling and sometimes quite personal information about your donor. And analytics is the process by which those numbers become a valuable story, guiding your action and your investments.
Tom Harrison is the former chair of Russ Reid and Omnicom's Nonprofit Group of Agencies. He served as chair of the NonProfit PRO Editorial Advisory Board.
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