Corner Office: Big Data and Analytics for Nonprofits

Of course, the more complex the data, the more essential it is that it be defined and distilled with a clear view to your fundraising goals. The data may be a container, but it needs to be one that is shaped like the donor. Part of the function of analytics is stripping away the extraneous and concentrating on just the elements that keep your organization focused on your donors and the mission they care about.