Demystifying the RFP Process
Make the first date count, and the relationship should be worthwhile.
A word about spec creative: Be mindful that providing spec creative costs an agency time and money. Consider requesting creative in a second phase after you have eliminated those you no longer are considering. In the first phase, request a variety of examples of past work to get a feel for the agency’s concepts and ideas, communication style, and relevance to your particular mission.
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