Tony Award Productions Uses The Patron Edge for 2009 Tony Awards® Ticketing
Charleston, S.C., June 3, 2009 — Blackbaud, Inc. (Nasdaq: BLKB), today announced that Tony Award Productions, a joint venture between The Broadway League, Inc. and The American Theatre Wing, Inc., has selected The Patron Edge® to record ticketing history, process credit card transactions and manage reserved seating for its 63rd annual awards program recognizing Broadway productions and performances.
“I was familiar with Blackbaud’s Raiser’s Edge product through a previous organization so I knew that their ticketing system would be a cost-effective and user-friendly software that would easily meet our needs,” said Dawn Kusinski, director of ticketing services for Tony Award Productions. “We converted our existing database and went live with The Patron Edge ahead of schedule—and in a very short time period—were up and running for our 2009 show. Blackbaud was the only technology provider that could not only meet our demanding project timeframe, but also deliver a solution that fit our pricing and support needs.”
With more than 5000 attendees expected at the Radio City Music Hall show in New York City on June 7, the organization needed a flexible patron management solution that could accommodate a combination of manual and electronic ticketing while enabling last-minute seating changes and capturing key patron information.
“We are pleased to partner with Tony Award Productions in support of this outstanding show,” said Chris Bilbro, who leads Blackbaud’s arts and cultural solutions team. “With The Patron Edge, box office staff can easily handle the high transaction volumes and flexibility of seating that this organization requires while also providing personalized service to patrons.”
The Patron Edge is a comprehensive ticketing management solution specifically designed to help organizations that sell reserved seat ticketing boost attendance and increase revenue. The Patron Edge meets the specific, complex needs of busy box offices by tracking all the details associated with building a strong relationship with each patron or visitor, while giving ticketing professionals the tools they need to manage daily operations—from selling tickets to tracking and reporting on those sales. Organizations of all types and sizes can quickly process and report on ticket sales; get a single view of patrons, visitors, and donors; and instantly access the information required to personalize customer and donor interactions.
