Top 25 E-mail Marketing Terms You Should Know

Sure, you might hear some really, really forward-thinking folks saying that e-mail and the Internet are so ’90s when it comes to nonprofit fundraising. But the truth of the matter is that a good deal of small and mid-sized organizations still are feeling their way.

That in mind, e-mail marketing firm Constant Contact offers this really basic and incredibly helpful glossary of terms for companies and organizations that are just starting to make e-mail marketing and fundraising a priority.