Top 25 E-mail Marketing Terms You Should Know
HTML e-mail: Sending HTML e-mail makes it possible to include unique fonts, graphics and background colors. HTML makes an e-mail more interesting and when used properly can generate response rates up to 35 percent higher than plain text.
Open rate: The percentage of e-mails opened in any given e-mail marketing campaign, or the percentage opened of the total number of e-mails sent.
- Companies:
- AOL
- Constant Contact
- Yahoo
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