Top 25 E-mail Marketing Terms You Should Know

Opt-in (or subscribe): To opt-in or subscribe to an e-mail list is to choose to receive e-mail communications by supplying your e-mail address to a particular company, Web site or individual, thereby giving them permission to e-mail you. The subscriber can often indicate areas of personal interest (e.g., mountain biking) and/or indicate what types of e-mails she wishes to receive from the sender (e.g., newsletters).