Top 25 E-mail Marketing Terms You Should Know

Single opt-in (with a subscriber acknowledgement e-mail): The most widely accepted and routinely used method of obtaining e-mail addresses and permission. A single opt-in list is created by inviting visitors and customers to subscribe to your e-mail list. When you use a sign-up tag on your Web site, a message immediately goes out to the subscriber acknowledging the subscription. This message should reiterate what the subscriber has signed up for and provide an immediate way for the subscriber to edit her interests or opt-out.