Top 25 E-mail Marketing Terms You Should Know

Confirmed opt-in (or double opt-in): A more stringent method of obtaining permission to send e-mail campaigns. Confirmed opt-in adds an additional step to the opt-in process. It requires the subscriber to respond to a confirmation e-mail, either by clicking on a confirmation link or by replying to the e-mail to confirm their subscription. Only those subscribers who take this additional step are added to your list.