Top 25 E-mail Marketing Terms You Should Know

Privacy policy: A clear description of a Web site or company’s policy on the use of information collected from and about Web site visitors and what they do, and do not do, with the data. Your privacy policy builds trust, especially among those who opt-in to receive e-mail from you or those who register on your site. If subscribers, prospects and customers know their information is safe with you, they will likely share more information with you, making your relationship that much more valuable.