Top 25 E-mail Marketing Terms You Should Know

Rental list (or acquisition list): A list of prospects or a targeted group of recipients who have opted-in to receive information about certain subjects. Using permission-based rental lists, marketers can send e-mail messages to audiences targeted by interest category, profession, demographic information and more. Renting a list usually costs between 10 cents and 40 cents per name. Be sure your rental list is a true permission-based, opt-in list. Permission-based lists are rented, not sold. Don’t be fooled by a list offer that sounds too good to be true or by someone who tries to mislead you by calling their list “targeted” or “clean” without certifying that it is permission-based.