Top 25 E-mail Marketing Terms You Should Know

If you have ever felt out of your depth in a discussion about e-mail marketing, rest assured you are not alone. These top 25 common e-mail marketing terms and definitions below will help you expand your e-mail marketing vocabulary and make you look and feel like an expert.

Above-the-fold: The part of a Web page that is visible without scrolling. It is generally a more desirable placement on a Web site because of its visibility. If you have a “join our mailing list” tag on your Web site, you should place it “above the fold,” making it easy for visitors to opt-in.