Top 25 E-mail Marketing Terms You Should Know

Spam or UCE (unsolicited commercial e-mail): E-mail sent to someone who has not opted-in or given permission to the sender. Characteristically, spam is unwanted, unexpected e-mail from a sender unknown to the recipient.

Targeting: Selecting a target audience or group of individuals likely to be interested in a certain product or service. Targeting is very important for an e-mail marketer because targeted and relevant e-mail campaigns yield a higher response and result in fewer unsubscribes.