Top 25 E-mail Marketing Terms You Should Know
URL (or universal resource locator): A Web site, page or any other document address or location on the Internet.
Viral marketing: A type of marketing that is carried out voluntarily by a company’s customers. It is often referred to as word-of-mouth advertising. E-mail has made this type of marketing very prevalent. Tools such as “send this page, article or Web site to a friend” encourage people to refer or recommend your newsletter, company, product, service or specific offer to others.
- Companies:
- AOL
- Constant Contact
- Yahoo
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