Top 25 E-mail Marketing Terms You Should Know
CPM (cost per thousand): In e-mail marketing, CPM commonly refers to the cost per 1,000 names on a given rental list. For example, a rental list priced at $250 CPM would mean that the list owner charges 25 cents per e-mail address.
CTR (clickthrough rate): The percentage (the number of unique clicks divided by the number that were opened) of recipients that click on a given URL in your e-mail.
- Companies:
- AOL
- Constant Contact
- Yahoo
Related Content
Nonprofit Storytelling: Using data and performance metrics to motivate donors
What’s the Shelf Life of a Strong Nonprofit Brand?
Brand Strategy Is Critical to Your Mission
How a Powerful Impact Study Enhances Your Value
Viral Challenges for Nonprofit Marketing Success
Nonprofits Must Innovate Their Marketing Strategy
Comments
