Top 25 E-mail Marketing Terms You Should Know

Conversion rate: The number or percentage of recipients who respond to your call-to-action in a given e-mail marketing campaign or promotion. This is the measure of your e-mail campaign’s success. You may measure conversion in sales, phone calls, appointments, etc.

E-mail blacklist: It is common for an ISP to a use a blacklist to determine which e-mails should be blocked (see e-mail blocking below). Blacklists contain lists of domains or IP addresses of known and suspected spammers. Unfortunately, these blacklists also contain many legitimate e-mail service providers. Just a few spam complaints can land an e-mail service provider or IP address on a blacklist despite the fact that the ratio of complaints to volume of e-mail sent is extremely low.