Top 25 E-mail Marketing Terms You Should Know

E-mail newsletter ads or sponsorships: Buying ad space in an e-mail newsletter or sponsoring a specific article or series of articles. Advertisers pay to have their ad (text, HTML or both depending on the publication) inserted into the body of the e-mail. E-mail newsletter ads and sponsorships allow advertisers to reach a targeted audience, driving traffic to a Web site, store or office, signups to a newsletter, or sales of a product or service.