Top 5 Tips to Improve Your Digital Dollars in 2009

I hope you enjoyed last month’s article about online giving versus online fundraising, and why it’s so important to learn to distinguish one from another. For those of you who missed it, let me provide this disclaimer: I lead an online fundraising company, so my perspective is very pro-digital … but it’s also informed by 10 years of Internet fundraising experience, so I hope my insights will be of some value to you.