Top 5 Tips to Improve Your Digital Dollars in 2009

This month’s topic is timely as many of us face challenges in certain areas of our top-line income. As our major gifts and corporate support could be in decline in 2009, what can we do to pump up our digital giving?

Tip No. 1: Find your digital leadership
As they say, it all starts at the top. When I see effective digital fundraising programs, they’re almost always paired with effective digital leadership. In your organization, who is your Obama? And who is on the team surrounding that Obama? Not all of us are fortunate enough to have the resources for the types of people we’d like to see leading our digital future, but we have great connections in the community. Why not set up a volunteer-led digital dollars team this year? It’s a great way for some of the bright-minds in your community to help your important cause, and it will bring a fresh perspective to your organization.