Top 5 Tips to Improve Your Digital Dollars in 2009

Tip No. 2: Create a baseline
How many visitors came to your Web site last month? How much money did you raise online last month? How do these numbers compare to the same month last year? In order to be effective at improving the quality and quantity of your digital dollars, you need to know your current position. Develop a baseline that includes both financial and Web site traffic numbers. If you aren’t already using Google Analytics on your Web site, stop reading this article and get on that immediately!