Top 5 Tips to Improve Your Digital Dollars in 2009

Tip No. 3: Use common sense
Resist the urge to revamp your entire Web site. I know it would feel good to do away with the site you’ve been using for the past few years, but don’t make hasty and expensive decisions. Once you have some baseline information about how people are using your current site, use common sense. Where are most visitors going? How long do they spend on your site? How do they find your site? Your existing site is a treasure trove of information waiting to be studied.