Top 5 Tips to Improve Your Digital Dollars in 2009

Tip No. 5: Tell a great story
Most fundraising organizations I know have an abundance of great stories about the good work their fundraising supports. Lucky for you, there have never been better storytelling tools on the Internet, and many of them are low- or no-cost. Try something new this month: Rather than sending out a long, text-heavy e-mail to your past donors, send a video. Get any basic digital camera, look into the lens, and tell a story you’re passionate about. If you don’t like the first take, delete it and do it over. Repeat as many times as necessary. Once you’re satisfied, upload it to YouTube and send the link to your past donors. Immediate and authentic impact!