Top Nonprofit Taglines

* Education: Stay Close … Go Far (East Stroudsburg University) — The university’s simple yet distinctive tagline cuts through the clutter. “Its straightforward character mirrors that of the school,” notes Schwartz.

* Environment and Animals: Helping Preserve the Places You Cherish (LandChoices) — This was a winner because the tagline communicates the value of the work while evoking a person’s memories of pleasant walks in the woods, wildflower meadows and childhood camping trips. “There’s a real emotional connection here,” says Schwartz.