Top Nonprofit Taglines

* Human Services: When You Can’t Do It Alone (Jewish Family & Children’s Services of Sarasota-Manatee Inc.) — The tagline makes a strong emotional connection; it’s all about getting help when life becomes overwhelming.

* International, Foreign Affairs and National Security: Whatever It Takes to Save a Child (U.S. Fund for UNICEF) — “UNICEF engages hearts and minds with its passionate focus on helping children,” notes Schwartz. “Who could turn down a request for a donation?”