Tough but Fun

First, my sincere apologies to the intrepid folks who judged the 2006 Gold Awards for Fundraising Excellence. I knew it would be tough. I warned them … I did! But no one expected it to take as long as it did or to be as demanding as it was.

For a good 10 hours, the four judges camped out at our offices here in Philadelphia and painstakingly studied and rated nearly 90 direct-mail packages, and multi-channel and Web-based campaigns. My job was to keep them fed and stay out of their way.