Tough but Fun

Like last year, the panel thought it was pretty cool to see so many efforts laid out at once and to get a look at the strategic planning that went into them and the numbers that resulted. I thought it was pretty cool that they had out their reading glasses and calculators. As instructed, they were looking beyond the glitz and glamour, beyond the bells and whistles, and paying close attention to results. Pretty packages are all well and good, but if their cost-to-raise-a-dollar stats are out of whack, then they really haven’t done their jobs.