Focus On: The Economy: Determining the Ask
Tough times don't have to spell financial distress for nonprofits. You just have to know how much to ask for and how to ask for it.
The struggling economy has made it a challenging time for fundraisers. With disposable income harder to come by, there are fewer dollars to be had and the same number of nonprofit organizations — or even more — competing for them.
Tough economic times also mean there are more people who need the help that charitable organizations provide.
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