Focus On: The Economy: Determining the Ask

Other tips from the AAFRC:

• Talk frequently with donors to find out what they’re thinking about the difficult economy and how it’s affecting their ability to make charitable donations. Many of them will still make generous donations despite the economy because they care deeply about the work an organization does. Messages on organization Web sites and at actual facilities are a good way to acknowledge donor generosity.

• When board members, CEOs and other top staffers feel it isn’t the right time to do fundraising, development executives must be prepared to respond with a combination of gentle persuasion, budget figures and solid information about philanthropic trends.

• Don’t interrupt the direct mail and telemarketing cycles. Organizations might need to revise the timing somewhat, but they shouldn’t cancel or delay the full schedule of appeals.

Conclusion
The AAFRC predicts that organizations with strong mission-driven programs and values are least likely to suffer a defection of donors.