Tough times don’t have to spell financial distress for nonprofits. You just have to know how much to ask for and how to ask for it.

By Kevin Gault

Another important thing for organizations to remember, Lysakowski says, is that they must remind donors about their missions, appealing to them on both intellectual and emotional levels.

“Some organizations are out there trying to raise money, and they don’t do a good job of explaining themselves and what they’re doing with their money,” she says.