Focus On: The Economy: Determining the Ask
Tough times don't have to spell financial distress for nonprofits. You just have to know how much to ask for and how to ask for it.
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Kevin Gault
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Americans are philanthropic by nature, even in the worst economic times. According to a study by the American Association of Fund Raising Counsel and the Indiana University Center on Philanthropy, philanthropy has been a major force in American life through good and bad economies and major public crises.
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Kevin Gault
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