Tough times don’t have to spell financial distress for nonprofits. You just have to know how much to ask for and how to ask for it.

By Kevin Gault

Offer options
It’s logical to assume that a difficult economic climate forces nonprofits to lower the ask amount. But that might not necessarily be true.

“I haven’t found that it’s changing the amount,” Lysakowski explains, “but I think nonprofits are trying to look at more options, like giving people extended periods to pay their pledges or stressing things like matching gifts or gifts of appreciated stock that has been in families for a long time.”