Toys'R'Us and Babies'R'Us Launch In-Store Fundraising Campaign to Benefit Autism Speaks

In conjunction with the in-store fundraising campaign, the company has developed a dedicated microsite, www.Toysrus.com/AutismSpeaks, where visitors will find information about the "Ten Toys That Speak To Autism," how to donate to the cause, history of the partnership and other information. New this year, the site will feature a portrait gallery of children with autism taken by photographer Thomas Balsamo, an artist with extensive experience working with special needs children. Mr. Balsamo also photographed all of the children featured in the company's in-store signage for the campaign.