Transform First-time Direct-mail Donors Into Repeat Givers

Transform First-time Direct-mail Donors Into Repeat Givers

Feb. 14, 2006

By Alan Sharpe

I know an executive director who, over the course of a 20-year career at the helm of a national charity, signed every single donor acknowledgment that left his office. He took them home after work, sometimes working his way through a pile of 300 thank-you notes before retiring for the evening.