Transform First-time Direct-mail Donors Into Repeat Givers

One last thought

The easiest way to attract a second gift is to ask for it first -- in your mind, that is. Before you sit down and craft your acquisition package, determine what you're going to mail after that. What's most important in direct-mail fundraising isn't the first package that acquires the donor, but the second package (or third or fourth) that renews the donor.