Transform First-time Direct-mail Donors Into Repeat Givers

To my knowledge, he never tested his method against generic, computer-generated gift acknowledgments. But you can imagine which method worked best at turning his first-time donors into repeat givers. He seemed to know intuitively that the most important gift in direct-mail fundraising isn't the first gift. It's the second one. Here are some tested guidelines for converting your one-time direct-mail donors into annual supporters.