Transform First-time Direct-mail Donors Into Repeat Givers

Personally. Address the donor by name. Acknowledge his or her thoughtfulness and concern. Put your warmth and enthusiasm onto the paper. Hand sign with a contrasting ink (blue, if possible). Mail using a closed-face envelope, with First Class stamp. No teaser. No postcard.

Particularly. Shun the generic thank-you. Mention the gift amount and date received. Refer to the project, issue or emergency that prompted the gift. Say what you are doing with the donation. More specifically, say what the donor is doing through his gift to your organization.