Transform First-time Direct-mail Donors Into Repeat Givers

2. Before asking again, W-I-N them.

You have work to do between receiving a donor's first gift and asking for a second one. First-time donors need a reason to repeat their generosity. I recommend you W-I-N over your new donors, as follows.

Give them a WELCOME. Mail a welcome kit or new-member package within a week of receiving the first gift. Your goal is to inform and inspire your new donors, helping them see that they made the right decision in mailing you a gift, and that your organization deserves their continued support.